Simple. Open. Dynamic.
Directly opposite the Ericus Promentory, with its imposing buildings for Spiegel, ZDF (German Public Television) and the Heinrich Bauer Publishing House, Gruner + Jahr will provide a further element to the thriving media industry cluster. Through an opening in Plot 73 the Gruner + Jahr building can be enjoyed from the Canal. In contrast to the vertical urban accent provided by the Spiegel, Gruner + Jahris expressed as a dynamic, horizontally layered building.
Together they create an unmistakable ensemble of media industry buildings, corresponding across the waters of the Canal.
The office rings are offset and turned to create an urban sculpture with terraces and an interesting shadow play. Through a series of horizontal steps this large building is afforded a rhythmic arrangement of easily readable volumes. The “building window" with its inset terrace provides a playful interpretation of a motif typical to the HafenCity. Gruner + Jahr stretches right to the water's edge, generously allowing for the residential development in the south. At Stockmeyer Strasse, the building plinth is pulled back to define the main entrance. This entrance reflects a new important address in the HafenCity - the new building for Gruner + Jahr.
A dynamic, open, inviting meeting place for the entire HafenCity.