With the motto „Feeding the Planet, Energy for Life“ the World Expo in 2015 in Milan attempted toaddress a subject central to human development, and to open our eyes to its relevance for all our futures. Due to its cultural diversity, strength in innovation and general competence, Germany is in the fortunate position being able to address such a challenge through wide-ranging approaches and potential exhibitors.
The architecture is used to structure a specific stage. The exhibition is to deliver a welcoming and clearly legible message for the visitor to successfully and enthusiastically navigate, as well as understand, the complex connections between the extensive themes of the Expo.
The unusual is visible from afar; neither an enclosed house, nor a neatly packaged box awaits the visitor. Instead the visitor is offered a distinctly inviting gesture, a place of stimulation and relaxation. A meadow slopes gently towards the approaching visitor, suggestive and perhaps a little ironic.
The roof canopy, as a “Room of Ideas”, provides the framework for a unique production. It both illuminates and shelters the visitor from the extremes of the sun or summer showers. Viewed up closely it offers much, much more. With the feeling of being in the right place the visitor is led through the “Room of Ideas”; the visitor is encouraged to become an integral part of the spectacle.
In addition to the home of the largest zoetrope in the world, the special quality of the pavilion lies in the unforgettable combination of architecture, exhibition and experience. Emerging from beneath the canopy after watching a short concert or enjoying a picnic, the visitor is left with a joyful, lasting memory of the German contribution to the Expo.
Federal Department of Business & Technology, Bonn / Germany
Werner Sobek – Stuttgart / Germany
Atelier Markgraph – Frankfurt am Main / Germany
Art & Com – Berlin / Germany
WSGreen Technologies – Stuttgart / Germany
Büro Baubotanik – Stuttgart / Germany
LORD Cultural Resources – London / UK
3rd Prize / Germany as a stage for ideas – "Contribute and Share"
7,300 m2 GFA